Sport is being practised and consumed by more and more people each year, with this generating economic activity from sport and technology-related industries.  

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  To generate economic activity and deal flow

  We seek to do so with sport and technology-related industries, with this being a key emerging economic sector and a determining factor for innovation and attracting and retaining STEM (Science, Technology, Engineering and Mathematics) talent.

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  To share resources, innovation and knowledge

  This promotes competitiveness in the world of technology, innovation and sport, which helps us achieve success stories that we can export around the world.

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  To make companies more competitive

  By facilitating the digitalisation of these companies, we will enable them to respond to their needs in a more efficient manner. We will also help them to grow, which will improve their prestige and international projection.

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  To connect the sport tech ecosystem

  Our aim is to create a community of Hub members, which will help us to identify new sport tech initiatives and requirements, draw connections between sport-related sectors (leisure, health, tourism, nutrition) and generate cross-cutting business models. 

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  To bring about a digital transformation of the sport sector

  We seek to bring about this transformation by digitising sports facilities, clubs and federations through the incorporation of tools and new professional profiles which will help our companies to refine processes and retain customers.

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  To promote participation in sports

  Sport is key to improving the health and wellbeing of citizens and ensuring that they receive a high quality education, as provided for in the Sustainable Development Goals.

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  To improve the experience of the sportsperson

  We apply technology and innovation to recreational, high level and competitive sport, which helps to improve fan engagement.

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  To make Barcelona an international benchmark

  We want to make Barcelona a benchmark of innovation and technology applied to sport. This will help to cement the city’s reputation as a leading smart city from the digital transformation of physical activity and sport. 

Barcelona, a distinctly Mediterranean yet proudly international city and brand, is a location in which creative capacity, innovation and entrepreneurial initiative, combined with the city's comprehensive sporting ecosystem, make the Barcelona Sports Hub a unique project.

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  Mediterranean city

  Barcelona is a life-style, a model and a way of being; it is open, innovative and entrepreneurial, serving as an international benchmark.

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  Creative capacity

  Competitiveness and new entrepreneurial initiatives in the world of technology, innovation and sport.

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  A one-off project

  The Barcelona Sports Hub aims to improve the city’s sporting infrastructure, facilities and clubs. In the Catalan capital, the sea and mountains are unique settings in which the city's residents can practice sport.

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  International benchmark

  Barcelona enjoys this reputation thanks to its sizeable sporting business sector and its high number of well known athletes and clubs.

The aim of the Barcelona Sports Hub is to promote sport tech-related economic, technological and innovative activity in specific fields of action, bringing benefits to its members that will facilitate their digital transformation and improve their international promotion.

• Competitiviness

  Digital transformation

  Competitiviness

  Facilitating the digital transformation of its members; providing access to the Hub's digital platform; offering strategic business consultation services; and helping them to grow their brand.

• Innovation

  City Sport Lab

  Innovation

  A City Sport Lab for the sport tech sector; a beacon of start-ups; supporting the acceleration, incubation and feasibility studies of new initiatives; improving the athlete experience; ensuring fan engagement.

• Ecosystem

  Networking

  Ecosystem

  Mentoring and partner networks; networking events; knowledge exchange; sport tech business opportunities; participation in national and international conferences.

• Talent

  Training

  Talent

  Drafting training plans; creating new and specific profiles in the sport tech sector; drawing up collaboration agreements with universities and research and training centres.

We provide services that are specifically designed to meet the individual needs of entrepreneurs, investors, start-ups and more consolidated companies in the sport tech field, as well as clubs, entities, federations, associations and managers of sports facilities.

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  Entrepreneurs

  Funding, incubation and acceleration, mentoring, sponsorship, etc.

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  Investors

  Scouting new projects, networking, deal flow and profitability, etc.

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  Businesses

  Funding, synergies, exchange of data, access to STEM
  talent, etc.

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  Sports organisations

  Funding, digitalisation, specific training sessions, sport tech synergies, etc.

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  David Escudé introduce the Barcelona Sports Hub project

  Scheluded into Sports Tomorrow Congress, the presentation of the Barcelona Sports Hub took place, the event was attended by the regidor d'Esports, David Escudé...

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  The new Barcelona Sports Tech Hub

  Barcelona Sports Tech Hub will provide a home for and promote projects relating to any sphere of physical activity and sport, highlighting three main areas...

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  A post-Covid future. Montjuïc to be the Sports Tech Hub

  Montjuïc has been the scene for many great sports events held in the city. Today, almost thirty years after the Paralympic athlete Antonio Rebollo...

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  Ajuntament de Barcelona
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  BCN Sports
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  BCN Activa
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  B:SM