What is it
Barcelona Sports Hub
The Barcelona Sports Hub is a space for connecting and energising the business, training, technology and innovation sectors in order to promote the application of technology in sport, generating synergies between entities, investors, companies and entrepreneurs to promote and accelerate the development of sport tech products. It does so to improve the competitiveness of the Hub’s members. This helps to promote participation in sporting activity, in line with the Sustainable Development Goals (set forth in the UN Resolution entitled ‘2030 Agenda’), while making Barcelona an international benchmark in the field of sporting technological innovation.
Why we do it
Sport is being practised and consumed by more and more people each year, with this generating economic activity from sport and technology-related industries.
To generate economic activity and deal flow
We seek to do so with sport and technology-related industries, with this being a key emerging economic sector and a determining factor for innovation and attracting and retaining STEM (Science, Technology, Engineering and Mathematics) talent.
To share resources, innovation and knowledge
This promotes competitiveness in the world of technology, innovation and sport, which helps us achieve success stories that we can export around the world.
To make companies more competitive
By facilitating the digitalisation of these companies, we will enable them to respond to their needs in a more efficient manner. We will also help them to grow, which will improve their prestige and international projection.
To connect the sport tech ecosystem
Our aim is to create a community of Hub members, which will help us to identify new sport tech initiatives and requirements, draw connections between sport-related sectors (leisure, health, tourism, nutrition) and generate cross-cutting business models.
To bring about a digital transformation of the sport sector
We seek to bring about this transformation by digitising sports facilities, clubs and federations through the incorporation of tools and new professional profiles which will help our companies to refine processes and retain customers.
To promote participation in sports
Sport is key to improving the health and wellbeing of citizens and ensuring that they receive a high quality education, as provided for in the Sustainable Development Goals.
To improve the experience of the sportsperson
We apply technology and innovation to recreational, high level and competitive sport, which helps to improve fan engagement.
To make Barcelona an international benchmark
We want to make Barcelona a benchmark of innovation and technology applied to sport. This will help to cement the city’s reputation as a leading smart city from the digital transformation of physical activity and sport.
Sport Tech figures
Population that practices sport
Companies dedicated to sport
People employed in the sport sector
$M invested (2015-2020) in sport tech
How we do it
Our aim is to construct an internationally-renowned sport and technology innovation hub that will help to turn Barcelona’s infrastructure of sporting facilities and entities into an unparalleled "City Sport Lab”.
- To generate alliances and synergies that will provide value and services
- To construct a beacon of start-ups and/or technology providers
- To become a forum of investment, economic promotion and funding
- To capture, promote and retain STEM talent
- To improve the competitiveness of our companies
- To promote a sport tech ecosystem linked to the city of Barcelona
- To create the City Sport Lab focusing on sport tech innovation
- To improve sporting infrastructures, tools and projects
- To generate synergies between sport-related sectors across the board
- To construct an internationally-renowned sport tech hub
How we do it
Our aim is to increase the competitiveness of our members and generate synergies, new opportunities and economic activity between entrepreneurs, investors and companies in the field of sport tech. This is broken down into:
- Improving the competitiveness of the hub's members in terms of innovation, technology and sport
- Generating economic activity and business opportunities
- Promoting the exchange of STEM talent and resources
- Strengthening ‘Brand Barcelona’ in the sport tech sector
- Incentivising the practice of sport as an integrating social activity
Barcelona, a distinctly Mediterranean yet proudly international city and brand, is a location in which creative capacity, innovation and entrepreneurial initiative, combined with the city's comprehensive sporting ecosystem, make the Barcelona Sports Hub a unique project.
Barcelona is a life-style, a model and a way of being; it is open, innovative and entrepreneurial, serving as an international benchmark.
Competitiveness and new entrepreneurial initiatives in the world of technology, innovation and sport.
A one-off project
The Barcelona Sports Hub aims to improve the city’s sporting infrastructure, facilities and clubs. In the Catalan capital, the sea and mountains are unique settings in which the city's residents can practice sport.
Barcelona enjoys this reputation thanks to its sizeable sporting business sector and its high number of well known athletes and clubs.
Why form part of the hub?
The aim of the Barcelona Sports Hub is to promote sport tech-related economic, technological and innovative activity in specific fields of action, bringing benefits to its members that will facilitate their digital transformation and improve their international promotion.
City Sport Lab
A City Sport Lab for the sport tech sector; a beacon of start-ups; supporting the acceleration, incubation and feasibility studies of new initiatives; improving the athlete experience; ensuring fan engagement.
Mentoring and partner networks; networking events; knowledge exchange; sport tech business opportunities; participation in national and international conferences.
Drafting training plans; creating new and specific profiles in the sport tech sector; drawing up collaboration agreements with universities and research and training centres.
What solutions do we provide?
We provide services that are specifically designed to meet the individual needs of entrepreneurs, investors, start-ups and more consolidated companies in the sport tech field, as well as clubs, entities, federations, associations and managers of sports facilities.
Funding, incubation and acceleration, mentoring, sponsorship, etc.
Scouting new projects, networking, deal flow and profitability, etc.
Funding, synergies, exchange of data, access to STEM
Funding, digitalisation, specific training sessions, sport tech synergies, etc.
David Escudé introduce the Barcelona Sports Hub project
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A post-Covid future. Montjuïc to be the Sports Tech Hub
Montjuïc has been the scene for many great sports events held in the city. Today, almost thirty years after the Paralympic athlete Antonio Rebollo...
Project driven by
Ajuntament de Barcelona